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Archive for the ‘widgets’ Category

Impact of Engagement: Traditional and Interactive PSAs

Posted in Engagement, New Media, NewMedia, PSAs, Politics, Public Service Announcment, Web 2.0, iPSA, widgets on March 7, 2008 | Leave a Comment »

Traditional media measures impressions, the number of times a viewer saw your message for a certain time. What does that mean? How does that translate into a PSA serving it’s purpose of informing the public and resulting in positive changes in behavior.
Recently we started measuring the [...]

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How to make websites and widgets interactive: A Bar Camp Report

Posted in Engagement, New Media, NewMedia, Politics, Web 2.0, widgets on March 3, 2008 | 2 Comments »

We cosponsored and attended a Bar Camp on E-Democracy this weekend. The unconference style meeting was fun and provocative. The issues in political messaging are very similar to the issues in public interest messaging especially from the design and development point of view.

I was very interested in the vast amount of information sunlightfoundation.com has made [...]

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Evolution of the PSA

Posted in Engagement, New Media, NewMedia, PSAs, Public Service Announcment, Web 2.0, iPSA, widgets, tagged , , , , , , , , , , on February 20, 2008 | Leave a Comment »

So what is a public service announcement (PSA)?
A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message.
Goal: Send information to the audience so they are informed by passive viewing.

Problems:

The audience is leaving the broadcast media.
The free time and space in commercial media is shrinking.
The [...]

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