Traditional media measures impressions, the number of times a viewer saw your message for a certain time. What does that mean? How does that translate into a PSA serving it’s purpose of informing the public and resulting in positive changes in behavior.
Recently we started measuring the [...]
Archive for the ‘Politics’ Category
Impact of Engagement: Traditional and Interactive PSAs
Posted in Engagement, New Media, NewMedia, PSAs, Politics, Public Service Announcment, Web 2.0, iPSA, widgets on March 7, 2008 | Leave a Comment »
How to make websites and widgets interactive: A Bar Camp Report
Posted in Engagement, New Media, NewMedia, Politics, Web 2.0, widgets on March 3, 2008 | 2 Comments »
We cosponsored and attended a Bar Camp on E-Democracy this weekend. The unconference style meeting was fun and provocative. The issues in political messaging are very similar to the issues in public interest messaging especially from the design and development point of view.
I was very interested in the vast amount of information sunlightfoundation.com has made [...]
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