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Archive for the ‘New Media’ Category

10 low cost new media ideas for nonprofits.

Posted in Engagement, New Media, NewMedia, Web 2.0, new media ideas for non profits, tagged , , , on March 13, 2008 | Leave a Comment »

This is meant as a 101 intro to new media uses by nonprofits who have not yet ventured beyond their own website.

Tags:

Increase Visibility

Motivate Sponsors

Engage your Members

 
 

1. Make a badge.

A small icon which can be put on on members’ online social networking pages (myspace, facebook etc) and also on your corporate sponsors’ websites.Badges can increase [...]

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Raising Read-Write Kids: A lesson on media impact from my 2 year old.

Posted in New Media, NewMedia, Raising Kids, kids, media influence, parenting, read-write kids, tagged , , , , , on March 11, 2008 | Leave a Comment »

We are attempting to raise read-write or new media kids. Kids that can create content as well as consume it. For now this means, no TV or movies, an emphasis on reading and a healthy diet. (no sugared foods..even Cheerios have a lot of sugar and he even gets flax oil on his [...]

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Impact of Engagement: Traditional and Interactive PSAs

Posted in Engagement, New Media, NewMedia, PSAs, Politics, Public Service Announcment, Web 2.0, iPSA, widgets on March 7, 2008 | Leave a Comment »

Traditional media measures impressions, the number of times a viewer saw your message for a certain time. What does that mean? How does that translate into a PSA serving it’s purpose of informing the public and resulting in positive changes in behavior.
Recently we started measuring the [...]

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How to make websites and widgets interactive: A Bar Camp Report

Posted in Engagement, New Media, NewMedia, Politics, Web 2.0, widgets on March 3, 2008 | 2 Comments »

We cosponsored and attended a Bar Camp on E-Democracy this weekend. The unconference style meeting was fun and provocative. The issues in political messaging are very similar to the issues in public interest messaging especially from the design and development point of view.

I was very interested in the vast amount of information sunlightfoundation.com has made [...]

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Evolution of the PSA

Posted in Engagement, New Media, NewMedia, PSAs, Public Service Announcment, Web 2.0, iPSA, widgets, tagged , , , , , , , , , , on February 20, 2008 | Leave a Comment »

So what is a public service announcement (PSA)?
A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message.
Goal: Send information to the audience so they are informed by passive viewing.

Problems:

The audience is leaving the broadcast media.
The free time and space in commercial media is shrinking.
The [...]

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