Traditional media measures impressions, the number of times a viewer saw your message for a certain time. What does that mean? How does that translate into a PSA serving it’s purpose of informing the public and resulting in positive changes in behavior.
Recently we started measuring the [...]
Archive for the ‘iPSA’ Category
Impact of Engagement: Traditional and Interactive PSAs
Posted in Engagement, New Media, NewMedia, PSAs, Politics, Public Service Announcment, Web 2.0, iPSA, widgets on March 7, 2008 | Leave a Comment »
Evolution of the PSA
Posted in Engagement, New Media, NewMedia, PSAs, Public Service Announcment, Web 2.0, iPSA, widgets, tagged iPSA, New Media, Non Profit, Non-Profits, NonProfit, NonProfitsAudience Engagement, PSA, Public Service Announcement, Viral Distribution, widget, widgets on February 20, 2008 | Leave a Comment »
So what is a public service announcement (PSA)?
A nonprofit message distributed voluntarily by commercial entities outlets through media outlets in order to expose the audience to a message.
Goal: Send information to the audience so they are informed by passive viewing.
Problems:
The audience is leaving the broadcast media.
The free time and space in commercial media is shrinking.
The [...]
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